The aim of this investigation is to reveal the relationship between buying behavior and personality features of individuals who buy clothing frequently. Noteworthy part of investigation datas have been attained from 183 individuals, whose age, sex, occupation and income were different, but some of them was the student of vocational education center. Leadership of idea, advocate of change, dependence, knowledge, social and personal identity, have been accepted as personality features. It has been determined that frequent clothing buyer consumers have more use fashion as a device of emphasizing their social and advocate of change identities than infrequent clothing buyer consumers. These characteristics have been seen both of males or females from every ages. This investigation is exposed that there were stronger relationship between the behavior of frequent clothing buy and personality features than age, income, sex or education level.
Key Words: Consumer Behavior, Personality, Clothing
